Team EVERY1 Campaign

McDonald’s was a fixture at the Olympic Games for years, and in 2014 at the Sochi Winter Olympics they were looking for a positive brand presence that could help pivot from the discussion about fast food vs. nutrition, and instead promote improved athlete experiences. Conversational media insists that we don’t sell ourselves, but rather, share ourselves. Collaborating with a team at Golin, we created TEAM EVERY1—a 360° marketing campaign designed to share the joy of being on a global team, and promote the love of sport.

All American Basketball Game

This is THE all-star basketball game played each year by boys’ and girls’ high school basketball graduates. Consisting of the top players in an East vs. West format, the boys game has been played annually since 1978; and the girls game has been played each year since it was added in 2002. That was the year I was asked to refresh the existing logo, and create one for the inaugural girls game.