Objective

While working as the in-house design group for Golin | Chicago, there was a distinct understanding of what they needed as an innovative agency. Collaborating on customer communication strategies, I produced motion graphics and brand experiences used to pitch new communications programs and strategies for many of Golin’s diverse and global clients.

Execution

Motion graphics or short videos are an excellent kind of ‘explainer,’ and they present in a way that is engaging. If someone can spend 60 seconds or less and come away with a better understanding of a concept, proposal or campaign idea, then it’s done it’s work.

All of these examples were part of larger communications presentations, designed to break down complex concepts, or deliver the message simply and clearly, and help contextualize a bigger strategic campaign.