Objective

Rotary has seven areas of focus including: Peace and Conflict Resolution; Disease Prevention and Treatment; Water and Sanitation; Maternal and Child Health; Education and Literacy; Economic and Community Development; and Protecting the Environment.

Execution

Finding a way to connect organizational initiatives into a story must be clear, so I work to gather others input right from the start. Often times, the values, purpose and positioning of stories were generated by different people in different areas. It is my job to pull those different agendas together into a visual narrative that is not only inspiring but emotional, and capable of driving change. A compelling story can help manage both internal and external expectations, but there needs to be an agreed upon strategy and execution. And stories must absolutely be authentic; narratives that feel generic or stocky just don’t cut it.

Between print, web and social media, I work on 12 to 30 new stories every 30 days. This includes creating concepts and creative direction; selecting photographers or illustrators; photo editing and all design and production.

It is necessary to work closely with legal and financial personnel to develop contracts, releases, and budgets that covered multiple currencies, agencies and time zones.