Objective

The global projects that comprise Rotary’s seven Areas of Focus explain what it means to part of a society, and the work Rotarians do make the invisible more visible. But many Rotary stories revolve around subjects or matters that just can’t be photographed for various reasons.

Execution

One of the best ways to explain how science, technology, ambition, and agendas are shaping and redefining our world, is through illustration. I push for the development of illustrations to coincide with the crafting of narratives. To allow for this overlap means the verbal and visual can both influence each other, and allow for a deeper or more clever integration between the two. It also allows for infographics and animations that work well across all social media channels.

Illustration also allows for stories that are chaotic, messy, or uncertain. I collaborate with a wide variety of artists in order to find the right fit for the kind of story. I am always eager to discover new talent, and have learned to follow my intuition.

Illustration is visual storytelling that often has an “International language” already built in. But because of Rotary’s global presence, stories are also frequently translated into over a dozen languages.