Marketing

SAIC’s core values were developed by passionate faculty, students, alumni, and staff as part of the school’s strategic planning process. Their commitment to an open structure is embodied in a curriculum of self-directed study within and across a multiplicity of disciplines and approaches that promote critical thinking, rigorous investigation, and playful creativity. I managed a creative team on direction and production of this video.

Teaching

I taught both undergrad and graduate courses in the Visual Communications Department. I encouraged design thinking, instructed how to give constructive criticism, and explained how an iterative design process works. I taught my students a way of thinking that would prove incredibly useful when they moved from the theoretical into the practical. And I encouraged them to avoid the sameness quality and recycling of ideas that are too often presented and disguised as “researched solutions.”

I believe the foundation of most design-education programs (in the U.S) is no longer adequate for the challenges that professional designers face in the field. My teaching approach encouraged students to investigate the complex relationships that exist between design and culture. I challenged ideas of how design is approached and how it can extend into multiple fields of study. The other goal was to fast-track individuals to develop their own voice, and introduce how research, strategy and style can influence their work.

These are selected student projects from SAIC.